Social Media Manager · London, UK
Results-driven Social Media Manager with 3+ years of agency experience delivering data-backed campaigns for brands including Bosch, Sainsbury's magazine, Subway UAE and Betty Crocker Arabia. A driven, ambitious, team player that fits into most situations, client facing who seamlessly blends in.
01 - About
Proven expertise in content strategy, community management, paid social optimisation and performance analytics. I translate brand briefs into engaging, platform-optimised content that drives measurable engagement and business outcomes.
Strong foundation in analytics, client management and cross-functional collaboration. Sectors: food, lifestyle, FMCG and luxury. Platforms: Meta, TikTok, LinkedIn and Pinterest. Agencies: 7C3, McCann FP7, Saatchi & Saatchi and Bacchus - for brands including Bosch, Sainsbury's magazine, Subway UAE, Betty Crocker Arabia and Cipriani Doha.
Brands & agencies I've worked with
Results
93k → 100k
Instagram follower growth, Sainsbury's magazine
28%
Average engagement rate increase across accounts at 7C3
35%
Average engagement uplift across campaigns at McCann FP7
4.2/5.0
Average brand sentiment score maintained in community management
02 - Why me
With 3+ years of agency experience, I've helped brands across food, lifestyle, FMCG and luxury build strong social media presences and achieve measurable results.
I plan, write, take part in shoots, edit, schedule and report, so the work keeps moving from idea to post without getting lost between teams.
My focus is on delivering real, sustainable growth and engagement backed by KPI tracking and performance analytics.
Worked alongside a wide range of teams - creative, digital and directors - so ideas move smoothly from brief to delivery.
03 - My process
01
Audience insight, competitor analysis and trend tracking to find the gap worth owning.
02
Content pillars, campaign ideas and calendars mapped to real business objectives.
03
Shoot direction, filming and editing, built platform-native, not repurposed.
04
Monthly analytics, post-campaign reporting and clear learnings that shape the next cycle.
04 - Case study
Objective
Keep an established food-media audience engaged year-round and turn recipe content into saves, shares and follower growth.
Strategy
Built an always-on seasonal calendar around peak food moments, prioritising recipe-led formats proven to over-index on saves, and balanced hero Reels with lower-lift carousels and stills.
My role
Results
Sainsbury's magazine
Seasonal bake content planned and published as part of the always-on food calendar.
View on Instagram
Sainsbury's magazine
A light and refreshing recipe idea perfect for alfresco dining.
View on Instagram
Sainsbury's magazine
Wimbledon-focused dessert, a strawberries and cream obsession.
View on InstagramSainsbury's magazine
DIY fruit sando with matcha mascarpone.
View on Instagram05 - Case study
Objective
Grow two distinct Bosch communities, a professional trade audience and a DIY/garden audience, while holding global brand consistency.
Strategy
Scheduled and published content supplied by Bosch's Germany team via Brandwatch across the Professional and DIY & Garden accounts. Owned daily community management on Instagram and Facebook, and had weekly client meetings, with a focus on responsiveness and client satisfaction, which helped drive a measurable improvement in client sentiment over the engagement.
My role
Results
32k → 35.3k
Instagram followers, Bosch Professional
52k → 56.3k
Instagram followers, Bosch DIY & Garden
13% / 9%
Instagram engagement rate, Bosch Professional / Bosch DIY & Garden
Tool-led social content for the professional trade audience.
Bosch Professional
Product Reel
Bosch Professional
In-use demo
Bosch Professional
Expert range still
Approachable, home-project content for the DIY and garden audience.
Bosch DIY & Garden
How-to Reel
Bosch DIY & Garden
UniversalSaw key visual
06 - Case study
Objective
Drive appetite appeal and brand visibility for two FMCG/QSR brands in a fast-scrolling regional market.
Strategy
Contributed to two campaigns built on original ideas, live platform trends, and audience insight, the Subway footlong cookie launch in Dubai, and recipe-inspiration content that turned Betty Crocker's pantry products into everyday occasions.
My role
Results
Appetite-led QSR content built for fast-scrolling regional audiences.
Subway UAE
Menu hero Reel
Subway UAE
Product moment Reel
Subway UAE
Breakfast key visual
Home-baking content designed to turn pantry products into recipe inspiration.
Betty Crocker Arabia
Recipe key visual
Betty Crocker Arabia
Bake-along Reel
Betty Crocker Arabia
Recipe Reel
07 - Experience
7C3 | London, UK
January 2025 – Current
Managing social strategy and execution across Meta, TikTok, Pinterest and LinkedIn for 3+ diverse client accounts, including Sainsbury's magazine and Bosch.
Key areas:
McCann FP7 | Dubai, UAE
May – September 2024
Developed and executed four high-impact social campaigns for FMCG brands including Subway UAE and Betty Crocker Arabia, driving 35% average engagement uplift and 12% follower growth.
Saatchi & Saatchi | Dubai, UAE
May – June 2023
Identified and recruited four high-profile brand ambassadors across FMCG, beauty, fashion and automotive, and built ambassador analytics decks presented to clients.
Earlier experience across marketing, content and digital roles in London and Dubai View CV
08 - Skills
Increase engagement that will lead to strong brand loyalty, higher frequency of usage and attract new customers.
How I'm doing this
Trend-led content strategies and campaign frameworks built from audience insight and platform behaviour.
Concepting, shooting and producing social-first content for food, lifestyle, FMCG and luxury brands.
Day-to-day audience care and conversation that turns followers into an actual community.
Performance dashboards and post-campaign reporting translated into next steps clients understand.
Post, campaign and partnership copy that stays sharp, on-voice and platform-native.
Supporting paid social, plus influencer and supplier coordination from shortlist to delivery.
Social Media
Content Creation
Platforms
Tools
09 - Background
BA in Media and Marketing · Class of 2024
International Baccalaureate · 2020
English (fluent) · Arabic & French (spoken proficiency) · Spanish (learning)
10 - Contact
Currently open to Social Media Manager and Executive roles in London and always happy to talk content, strategy or a brief you're wrestling with.
I've grown food, tools and FMCG accounts across London and Dubai by treating every post as a test with a number attached. Send me the brief and I'll show you the plan behind it.