Social Media Manager · London, UK

Social-first
ideas that
actually move
the numbers.

I'm Maria — a social media manager and content specialist with agency experience across food, lifestyle, FMCG and luxury. I take a brief, turn it into platform-native content, and report back on what it did.

See the workthemariasalman@gmail.com
Abstract violet and blue gradient artwork

Brands & agencies I've worked with

Sainsbury's magazineBosch ProfessionalBosch DIY & GardenSubway UAEBetty Crocker ArabiaMcCann FP7Saatchi & SaatchiBacchus Agency7C3

33%

Instagram follower growth, Sainsbury's magazine

6

Campaigns led at McCann FP7

5

Luxury clients managed at Bacchus

4

Brand ambassadors secured, Saatchi & Saatchi

01 — About

Creative and results-driven, with a genuine obsession for social culture and where it's heading next.

I've spent my time within agencies - McCann FP7, Saatchi & Saatchi, Bacchus - delivering social-first campaigns for food, lifestyle, FMCG and luxury brands. That means content creation, community management, performance reporting and supporting paid social, often all in the same week.

I translate briefs into engaging, platform-optimised content and bring a proactive, collaborative mindset to every team I join. The goal is always the same: work that grows engagement and strengthens brand presence, backed by numbers that prove it.

02 — Why me

Here's why I'm the right partner for your social media goals.

Proven Expertise

With 7 years of experience, I've helped businesses across various industries build strong social media presences and achieve measurable results.

Personalized Solutions

I design strategies that reflect your unique brand and business goals, ensuring every solution is tailored to your needs.

Results-Oriented Approach

My focus is on delivering real, sustainable growth and engagement that lead to long-term success.

03 — Selected work

Content for Sainsbury's magazine.

Lemon shortbread sandwich biscuits styled with tea for Sainsbury's magazine

Sainsbury's magazine

Bake-led recipe post

Seasonal bake content planned and published as part of the always-on food calendar.

View on Instagram
Courgette, pesto and ricotta puff pastry tart shot from above

Sainsbury's magazine

Summer carousel

Multi-slide recipe carousel built to drive saves and shares across the summer window.

View on Instagram
Strawberry and cream trifle in a glass bowl

Sainsbury's magazine

Seasonal hero dessert

British-summer dessert moment timed to peak strawberry season for maximum reach.

View on Instagram

Sainsbury's magazine

Recipe Reel

Short-form recipe Reel cut for feed and Reels placement to lift reach and engagement.

View on Instagram

04 — Bosch

Social content for Bosch Professional and Bosch DIY & Garden.

30k → 35.7k

Instagram followers, Bosch Professional

51k → 57.4k

Instagram followers, Bosch DIY & Garden

↑ Engagement

Engagement grew drastically across both accounts

Bosch Professional

Tool-led social content for the professional trade audience.

Bosch Professional

Product Reel

Bosch Professional

In-use demo

Bosch Expert clamp meter styled on site with cable and insulated pliers

Bosch Professional

Expert range still

Bosch DIY & Garden

Approachable, home-project content for the DIY and garden audience.

Bosch DIY & Garden

How-to Reel

Bosch UniversalSaw 18V-100 in use, captioned for straight and curved cuts

Bosch DIY & Garden

UniversalSaw key visual

05 — Subway & Betty Crocker

Food-first social content for Subway UAE and Betty Crocker Arabia.

Subway UAE

Appetite-led QSR content built for fast-scrolling regional audiences.

Subway UAE

Menu hero Reel

Subway UAE

Product moment Reel

Hands holding a Subway croissant sandwich and drink cup against a blue sky

Subway UAE

Breakfast key visual

Betty Crocker Arabia

Home-baking content designed to turn pantry products into recipe inspiration.

Layered walnut cake with vanilla frosting styled beside Betty Crocker cake mix and frosting

Betty Crocker Arabia

Recipe key visual

Betty Crocker Arabia

Bake-along Reel

Betty Crocker Arabia

Recipe Reel

06 — Experience

Seven roles across London and Dubai.

7C3

Social Media Manager

Jan 2025 — Present · London, UK

  • Plan, create and publish social content across Meta, TikTok, Pinterest and LinkedIn for a diverse client portfolio.
  • Own day-to-day community management, responding to audiences to grow and retain engaged communities.
  • Write copy for posts, campaigns and commercial partners, holding brand voice and creative storytelling consistent.
  • Plan and execute social shoots, particularly for food and lifestyle clients.
  • Work with the Digital & Social team to generate social-first ideas that hit client objectives.

McCann FP7

Social Media Executive

May — Sept 2024 · UAE

  • Developed and executed six social media campaigns driving significant engagement and brand visibility.
  • Formulated always-on content strategies built on live trends and audience insight.
  • Built reports and dashboards presenting page performance to internal management and clients.
  • Shot, developed and produced content aligned to brand identity and target audience.
  • Presented campaign ideas, results and insight in weekly client meetings.
  • Liaised with suppliers and influencers to coordinate projects end to end.

Target Digital Marketing

Social Intern

Sept — Dec 2023 · UK

  • Managed client Instagram accounts through content calendars and consistent publishing, growing followers by 7%.
  • Optimised client websites — font, layout and content — for a 4% lift in web traffic.
  • Developed and presented strategies to extend Instagram reach within core audiences.
  • Internship extended by two months beyond the original 50 hours.

Saatchi & Saatchi

Social Intern

May — June 2023 · UAE

  • Identified and helped recruit four high-profile brand ambassadors across FMCG, beauty, fashion and automotive.
  • Recommended 10 and locked in 4 ambassadors using Sprout Social, Hootsuite and Social Pilot.
  • Built and presented analytics decks on ambassador options to clients.
  • Grew the agency's own social following from 3,134 to 3,320 through scheduled, brand-aligned content.
  • Improved client visibility in organic search through keyword research and SEO-led content.

Bacchus Agency

Social Media & Marketing Intern

Sept — Dec 2022 · UK

  • Managed social presence for five luxury clients across Instagram, Facebook, LinkedIn and Snapchat.
  • Contributed to monthly content plans for F&B, beauty and hospitality brands, lifting reach and engagement by 3%.
  • Sourced imagery, video and reels with the creative team.
  • Ran competitive social research and compiled findings into client-servicing decks.
  • Supported event planning and ideation for brand initiatives across London venues.

Align Events

Remote Social Media Intern

May — June 2022 · UK

  • Grew the Instagram following by 69.85%, from 908 to 1,300.
  • Created weekly content that generated 54% more likes.

Blink Below the Line

Social Media Intern

April — June 2021 · UAE

  • Assisted in organising social media contests for major clients.
  • Shadowed the client servicing team to understand and deliver on client needs in-house.

07 — Capabilities

What I'm brought in to do.

Strategy & Always-On

Trend-led content strategies and campaign frameworks built from audience insight and platform behaviour.

Content Production

Concepting, shooting and producing social-first content for food, lifestyle, FMCG and luxury brands.

Community Management

Day-to-day audience care and conversation that turns followers into an actual community.

Reporting & Insight

Performance dashboards and post-campaign reporting translated into next steps clients understand.

Copy & Brand Voice

Post, campaign and partnership copy that stays sharp, on-voice and platform-native.

Paid & Partnerships

Supporting paid social, plus influencer and supplier coordination from shortlist to delivery.

HootsuiteSprout SocialSprinklrBufferSocial PilotMeta Business SuiteTikTokPinterestLinkedInSEOWeb DesignMicrosoft Office

08 — Background

St. Mary's University London

BA Media & Marketing · 2024

    Dubai American Academy

    International Baccalaureate · 2020

      Languages

      English · Arabic · French · Spanish (learning)

      09 — Contact

      Currently open to
      social roles in London.

      Email

      themariasalman@gmail.com

      Phone

      +44 7435 463445

      Based in

      London, United Kingdom

      Start a conversationDownload CV

      Great social isn't luck — it's consistency, taste and a scoreboard. Give me the brief and I'll bring all three.